Each sequence covers your top 2–3 buyer types, spans the right channels, and has a defined cadence and angle per step. Built from your ICP definition, your outreach history, and what's actually converted before. The goal isn't more volume — it's a repeatable system your team can run without you in every message.
Example — NordFlow
Ops Director Sequence — Nordic SMBs (51–200 employees)
5 touches · LinkedIn + Email · 18 days
Day 0LinkedInConnection request
Working on anything interesting in ops this quarter? Would love to connect.
Day 3LinkedInDirect message
Hey [Name] — noticed you recently posted about your team's tool sprawl. We built NordFlow exactly for that: one place for all your cross-team workflows, no integrations needed. Happy to show you what it looks like in 20 minutes if useful.
Day 7EmailFirst email
Subject: workflow bottlenecks at [Company]
Hi [Name],
I sent a note on LinkedIn last week — didn't want it to get lost.
We help Ops Directors at Nordic SMBs replace scattered tools with one clean workflow layer. Most teams we work with cut tool overlap by 40% in the first 60 days.
Worth a 20-minute call to see if it fits?
Day 12LinkedInFollow-up
Sent you an email last week — happy to share the deck if it's easier to review async before deciding.
Day 18EmailBreak-up email
Subject: last one from me
Hi [Name],
I won't keep following up — I know timing matters. If workflow consolidation ever becomes a priority, I'm easy to find.
Good luck with whatever you're building.
Your version
In your version, sequences are written for your actual buyers — the people you're trying to reach, on the channels they use, with messaging built from your own positioning. Editable step by step as you learn what gets replies.
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