Your New Sales Hires Shouldn’t Guess How To Sell.
We extract your how you sell today and turn it into a transferable sales system that anyone in your team can run. All the knowledge, one place.
Turn how you sell into a sales system your team can run without you
Equip your team with a proven roadmap to cut ramp-up time and drive predictable revenue.
Transfer
Phase II
Build
Transform loose concepts into a complete system that anchors your team.
Capture your intuition and turn it into documentation to build your system.
Extract
Phase III
Phase I
SALES
PLAYBOOK
The Cost of Unstructured Sales
The Gamble
You can't hire your way out of a broken process. When you drop a new rep into an unstructured system, you are paying for friction.
While they spend 6+ months guessing how to sell, they are burning your leads and draining your management time. That is revenue you will never get back.
Compounding Cost
These ranges show the typical total loss companies incur when they hire into an unstructured sales process at each stage of growth.. When you add headcount, you don't multiply revenue, you multiply inefficiency.
First, you burn salary on expensive trial and error. Second, you burn leads on mishandled prospects. Finally, you pay the opportunity cost of lost revenue from winnable deals.
$150k-$400k
$150k-$1M ARR
Early Traction
Lost momentum, founder overload
$400k-$900k
Missed targets, pipeline decay
Scaling
$1M-$5M ARR
$900k-$1.3M+
Revenue loss, valuation discount
Growth
$5M+ ARR
EBITDA multiples reflect how much work a buyer believes remains after acquisition. Lower multiples signal higher execution risk and required rebuild.
When sales is founder-led, buyers assume they must hire managers, rebuild the sales system, and absorb disruption themselves. That future cost is priced directly into the multiple.
Valuation Gap
Systemized
Founder-led
3-4x EBITDA
Multiple
7-8x EBITDA
Multiple
Transferable Revenue
Key-Person Risk
Turning Chaos into a System
Phase I
This is the step before building or transferring anything. We extract how your sales system operates today so it can be improved, scaled, or delegated safely.
Start with testing your Sales System below, fill the forum and book a
time to test your current sales system for free.
