Turning messy outreach into systems that book qualified meetings.

Your sales process stops when you stop. We build the system that runs without you.If your sales process lives in your head, it stops when you stop. We extract it, build it into a system, and hand it back as something your team can actually run.

Free Sales System Test See how it works →

Or explore a sample playbook first →

Why sales feels heavier than it should?

Deals you can't explain

Some close. Some don't. You're not sure why.

The hire that didn't work

They couldn't sell the way you do. Because nobody told them how.

No time to fix any of it

You're running the product, the team, the finances. Sales gets whatever's left.

Too many tools

A new one lands in your feed every week. None of them stick.

Agents that underperform

You set it up. It's not delivering. The instructions weren't clear enough.

None of these are your fault. They're all symptoms of the same missing foundation.

The missing foundation isn't a tool. It's a system.

Hover or tap each row to see what we are instead

✗Another CRM to forget about→

✓The system your CRM runs on

✗A generic sales framework→

✓OPTICS — built for founder-led sales

✗A consultant with a deck→

✓Built from your actual deals and sales data

✗More noise in your stack→

✓Clarity on what your stack should be

✗A quick fix→

✓The foundation everything else plugs into

What gets built for you.

Six components, built from your deals and your market.Every engagement delivers the same six components — built from your actual deals, your buyers, and your market.

OPTICS Diagnostic

Your foundation scored across 6 pillars.

See live playbook →

Sales Playbook

The knowledge base your team runs on.

See live playbook →

Outbound Sequences

Multi-channel cadences ready to run.

See live playbook →

Buyer Personas

Who to target and how to speak to each one.

See live playbook →

Objection Library

Every objection handled before the call.

See live playbook →

Pre-Call Prep

What to research before every meeting.

See live playbook →

Built on research. Tested with founders.

Only 20% of my sales hires succeeded — mainly because of the knowledge and context gap between me and the salesreps

— Martin Lackeus, PhD · Sales Researcher, 3x Founder of 25 years

Full interview coming soon

Built on academic research into early-stage B2B SaaS sales methods

Original research, Mohammed Alsaadi — 2024

Case Studies

Sales systems delivered

Coming soon

👤

12+ founder conversations

Startup Fika podcast →

Where do you want to start?

Start here

Free Sales Diagnostic

Free

Answer 12 questions. You get an OPTICS score across 6 pillars and your two biggest gaps ranked by impact.

Take the test

Sales System Build

Custom

scoped to your needs

A full sales system built for your business.

✓OPTICS diagnostic and sales playbook
✓ICP analysis and lead list
✓Multi-channel outbound sequences
✓Cold calling scripts and objection handling
✓Pre-meeting nurture content
✓Workshop and walkthrough included

Email Mo directly

Ongoing Partnership

Custom

monthly

We run and optimize your sales system together.

✓Sequence optimization and A/B testing
✓Pipeline management and coaching
✓Lead list refreshes
✓Weekly performance review
✓System grows with your team

Email Mo directly

Ready to fix your outbound?

12 questions. You get an OPTICS score across 6 pillars and your two biggest gaps.

Take the free sales system test