Engineer turned salesman turned founder.
Mo worked across industries, from engineering to sales to running his own thing. The pattern was always the same. Companies had great products and no idea how to sell them. The process lived in one person's head and died the moment they tried to hand it off.
He went deep on the problem. Wrote a master's thesis on early-stage B2B sales at Chalmers University of Technology. Studied what actually works when you have no brand, no team, and no playbook. That research became the foundation for OPTICS.
Opmore exists because Mo got tired of watching good companies fail at the one thing that keeps them alive: getting the right people to say yes.
Why OPTICS exists
Most founders fail at sales because the process lives in their head. They can close deals themselves, but they can't explain how. They can't teach it. They can't hand it off. OPTICS makes the invisible visible. Six pillars that turn your gut instinct into a system anyone on your team can run.
Speaking
"Sales that Scale" Workshop
100+ founders registered, 33 attended the hands-on session. Average rating: 8.4/10.
Founder Sales Workshop
Workshop at the same incubator where Mo studied and built the OPTICS framework.
Founder-Led Sales Session
Session on how early-stage founders can build their first sales process.
The research behind OPTICS
"Throwing Pasta and Finding Fit" is a master's thesis written at Chalmers University of Technology on how early-stage B2B SaaS companies build their first sales process. It studied what actually works when you have no brand, no team, and no playbook, and the findings became the foundation for the OPTICS framework.
Read the full thesis (PDF)Startup Fika ☕
A podcast where Mo sits down with founders over Swedish fika and has honest conversations about building companies. No scripts, no sponsors, just real talk about the parts of startup life nobody puts on LinkedIn.
Watch more on YouTubeThe bigger picture
Opmore exists to help companies communicate and sell better. We started with SaaS founders because that's where the problem is most visible. But the goal is broader. Healthcare companies that can't commercialize their research. Education startups that struggle to reach schools. Any team where a great product dies because nobody built the sales foundation.
See what a working sales system looks like.
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